Ready to join the big leagues?
RE/MAX® sponsorships could help.
Becoming part of the #1 name in real estate1 that leads the industry in brand awareness1 is a bit like joining the major leagues in sports. You get increased recognition, an expanded “fan” base and the potential to win more leads and reach the top of your game. RE/MAX is the most recognized name in real estate1 and continues to reach new audiences through its marketing investments and sponsorships. Which ones? Glad you asked.
Let’s play ball.
RE/MAX sponsorships help keep the brand top of mind. In a major way. RE/MAX agents are the Official Real Estate Agents of the NBA and most recently the Toronto Blue Jays™. The brand’s other sports partnerships include the NHL, MLS, WHL and PWHL.
What does this mean for RE/MAX agents? Major league sports have a huge following, reaching a large target audience and varying demographics. This keeps the brand and its agents top of mind with fans and consumers. Fans can see the RE/MAX name in TV ads during many major league games (one was featured during the “big” NFL game in early 2023) and in stadium/arena activations that include RE/MAX sponsored game nights, ads, and contests. Agents can leverage these promotions as well as co-branded marketing materials for the NBA, NHL, MLS, WHL, PWHL and the Toronto Blue Jays. It places Canada’s most experienced agents alongside some of the country’s most experienced and professional sports teams. This helps RE/MAX and its agents get noticed.
Impressions make an impression.
Through paid and earned media, RE/MAX also reaches those outside of sports arenas through multi-channel campaigns. With TV spots featured on HGTV, Sportsnet, TSN and the Magnolia Network, as well as on social media, and through out of home advertising, public relations and targeted digital marketing, RE/MAX expects to deliver a combined 3.96 billion impressions this year.2
All this marketing and brand awareness leads to greater recognition and comfort with consumers. More buyers and sellers would recommend RE/MAX than any other brand.3 Our agents are also voted #1 most trusted real estate agents in Canada,4 year after year. Relationship building is a part of real estate and with RE/MAX it’s almost like having a head start.
Want a chance to knock it out of the park?
First it was the NHL. Then the NBA. The MLS, WHL and PWHL soon followed. Now the Toronto Blue Jays. What’s next? The sky’s the limit. RE/MAX sponsorships and marketing efforts continue to grow. No matter what the market. Other brands may reduce their marketing budgets when the market shifts, but RE/MAX continues to invest. To build the brand, stay top of mind with consumers and help agents build their businesses. Agents like you…if you join us.
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1 Internal data, January 2024
2 The rankings reflect client feedback and reviews collected from January 1st to December 31st and can include any agent or team in Canada.
3 MMR Strategy Group study of unaided awareness
4 2023 analysis of more than 55,000 active RE/MAX agents in the U.S. and Canada who joined RE/MAX on or after 1/1/2012.