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Why RE/MAX®? More Mentions, More Recommendations, More Consideration.

When you’re with RE/MAX, your reputation precedes you. Thanks to national ad campaigns, a proven track record of success, and an unmatched brand presence, those who pair their name with RE/MAX are more likely to be remembered, recommended, and considered. But what does that mean for you?

1. Unmatched Visibility

RE/MAX is 4x More Likely to Be Mentioned First1

In real estate, being top-of-mind makes all the difference. RE/MAX has invested millions of dollars in national ad campaigns over the years, generating billions of brand impressions to ensure that your name rings a bell with prospects before you even meet. Imagine walking into your first meeting with a potential client, and instead of spending time introducing yourself and your brand, they already know who you are and, more importantly, what you stand for.

With RE/MAX, your prospects know you before the first handshake, giving you a head start in building those essential client connections.

Which real estate brand comes to mind first?1

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  • RE/MAX
    55.5%
  • Royal LePage
    9.7%
  • Century 21
    5.4%
  • Sutton
    1.3%
  • Keller Williams
    0.4%
  • HomeLife
    0.7%

1 MMR Strategy Group study of unaided awareness (first mention recorded).

2. Built-in Trust

RE/MAX is 4x More Likely to Be Recommended2

Reputation is everything. Whether it’s top rankings on platforms like Rank My Agent or the glowing recommendations from past clients, RE/MAX agents are synonymous with trust, professionalism, and results. Consumers and prospects are more likely to work with agents they know, like, and trust, and that’s exactly what the RE/MAX brand delivers.

From day one, your association with RE/MAX gives you the credibility to inspire confidence in your clients. This trust accelerates relationship-building, which means more referrals and more closed deals.

Which real estate brand are you most likely to recommend?2

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  • RE/MAX
    56%
  • Royal LePage
    12.2%
  • Century 21
    7.4%
  • Sutton
    2.4%
  • Keller Williams
    1.1%
  • HomeLife
    1.6%

2 MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.

3. 50+ Years of Experience

RE/MAX is 3x More Likely to Be Considered3

In a competitive market, experience counts. RE/MAX has navigated every market condition for over 50 years, establishing a foundation of trust that your clients can rely on. This built-in authority on real estate not only helps build relationships faster, but it also ensures that you’re considered first by buyers and sellers who value expertise.

The long-standing reputation of RE/MAX lays the groundwork for your client relationships, making it easier to close the deal and move on to the next one.

Which real estate brand are you most likely to consider?3

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  • RE/MAX
    55.5%
  • Royal LePage
    12.8%
  • Century 21
    7.3%
  • Sutton
    2.8%
  • Keller Williams
    1.5%
  • HomeLife
    1.5%

MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to consider if they were planning to buy or sell a home, and if so which one.

Bonus Feature: A Culture of Success

RE/MAX goes beyond brand – it’s a community of agents who support one another. Whether it’s through networking events, mentoring opportunities, or the open, collaborative culture that defines RE/MAX, you’ll be part of a winning team. In this environment, everybody wins, and that community-driven mindset can make all the difference in going up or staying the same.

When you pair your name with RE/MAX, you’re not just another agent – you’re the one clients remember and recommend. Join RE/MAX today and see how the power of a brand built on trust, visibility, and collaboration can take your career to the next level.

Ready to get ahead? Let’s talk.

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1 Internal data, January 2024
2 The rankings reflect client feedback and reviews collected from January 1st to December 31st and can include any agent or team in Canada.
3 MMR Strategy Group study of unaided awareness
4 2023 analysis of more than 55,000 active RE/MAX agents in the U.S. and Canada who joined RE/MAX on or after 1/1/2012.