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Back to the Basics: How to Navigate a More Challenging Market

Elton Ash discusses how the basics of real estate spanning his 40-year career remain the same and how to master them.

Elton Ash, former Regional Executive Vice President RE/MAX Western Canada shares his pearls of wisdom highlighting a career that spans nearly four decades. Within 2 years of taking over a struggling franchise, Elton turned it into the #1 office for that region using the “new” system RE/MAX developed and still uses today. Learn how the business has changed and how the keys to success stay the same from someone with longevity in real estate and with RE/MAX.

Tune into this episode of Power Moves to learn:

  • The fundamentals of real estate and how they stay the same
  • How staying passionate helps fuel success
  • Getting back to basics in a challenging market
  • Why relationships matter and how to build them

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1 Internal data, January 2024
2 The rankings reflect client feedback and reviews collected from January 1st to December 31st and can include any agent or team in Canada.
3 MMR Strategy Group study of unaided awareness
4 2023 analysis of more than 55,000 active RE/MAX agents in the U.S. and Canada who joined RE/MAX on or after 1/1/2012.

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